Acculturation and consumer loyalty among immigrants: a cross-national study
Article
Segev, Sigal, Ruvio, Ayalla, Shoham, Aviv et al. (2014). Acculturation and consumer loyalty among immigrants: a cross-national study
. EUROPEAN JOURNAL OF MARKETING, 48(9-10), 1579-1599. 10.1108/EJM-06-2012-0343
Segev, Sigal, Ruvio, Ayalla, Shoham, Aviv et al. (2014). Acculturation and consumer loyalty among immigrants: a cross-national study
. EUROPEAN JOURNAL OF MARKETING, 48(9-10), 1579-1599. 10.1108/EJM-06-2012-0343