Acculturation and consumer loyalty among immigrants: a cross-national study Article

Segev, Sigal, Ruvio, Ayalla, Shoham, Aviv et al. (2014). Acculturation and consumer loyalty among immigrants: a cross-national study . EUROPEAN JOURNAL OF MARKETING, 48(9-10), 1579-1599. 10.1108/EJM-06-2012-0343

International Collaboration

keywords

  • ADOLESCENTS
  • ATTITUDES
  • Acculturation
  • BEHAVIOR
  • Business
  • Business & Economics
  • CONSUMPTION
  • Consumer loyalty
  • ETHNIC-IDENTITY
  • Ethnic brands
  • Ethnic identification
  • Ethnic stores
  • HISPANIC CONSUMER
  • MEXICAN-AMERICAN
  • MIGRATION
  • SCALE
  • SOCIAL IDENTITY
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 1579

end page

  • 1599

volume

  • 48

issue

  • 9-10