Sexual liberalism as a determinant of consumer response to sex in advertising Article

Mittal, B, Lassar, WM. (2000). Sexual liberalism as a determinant of consumer response to sex in advertising . JOURNAL OF BUSINESS AND PSYCHOLOGY, 15(1), 111-127. 10.1023/A:1007723003376

keywords

  • AD
  • APPEALS
  • Business
  • Business & Economics
  • ETHICS
  • Psychology
  • Psychology, Applied
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • KLUWER ACADEMIC-HUMAN SCIENCES PRESS

start page

  • 111

end page

  • 127

volume

  • 15

issue

  • 1