Sexual liberalism as a determinant of consumer response to sex in advertising Article

Mittal, B, Lassar, WM. Sexual liberalism as a determinant of consumer response to sex in advertising . Journal of Business and Psychology, 15(1), 111-127. 10.1023/A:1007723003376

cited authors

  • Mittal, B; Lassar, WM

authors

published in

keywords

  • AD
  • APPEALS
  • Business
  • Business & Economics
  • ETHICS
  • Psychology
  • Psychology, Applied
  • Social Sciences

Digital Object Identifier (DOI)

start page

  • 111

end page

  • 127

volume

  • 15

issue

  • 1