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Measuring customer-based brand equity
Article
Lassar, W, Mittal, B, Sharma, A. (1995). Measuring customer-based brand equity .
12(4), 11-19. 10.1108/07363769510095270
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Lassar, W, Mittal, B, Sharma, A. (1995). Measuring customer-based brand equity .
12(4), 11-19. 10.1108/07363769510095270
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Overview
cited authors
Lassar, W; Mittal, B; Sharma, A
authors
Lassar, Walfried
publication date
January 1, 1995
Identifiers
Digital Object Identifier (DOI)
https://doi.org/10.1108/07363769510095270
Additional Document Info
start page
11
end page
19
volume
12
issue
4
Picked up by
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Referenced in
2
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