Measuring customer-based brand equity Review

Lassar, W, Mittal, B, Sharma, A. (1995). Measuring customer-based brand equity . Journal of Consumer Marketing, 12(4), 11-19. 10.1108/07363769510095270

cited authors

  • Lassar, W; Mittal, B; Sharma, A

authors

publication date

  • January 1, 1995

published in

Digital Object Identifier (DOI)

start page

  • 11

end page

  • 19

volume

  • 12

issue

  • 4