Journal of Consumer Marketing

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Journal of Consumer Marketing Journal

publication venue for

Brand posts with memes on social media: perceived humor and consumer engagement 2025
The roles of trait prudence and desire in consumer self-control for temptations. 40:380-391. 2023
Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action. 34:442-454. 2017
A closer look into the materialism construct: the antecedents and consequences of materialism and its three facets. 32:85-98. 2015
An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos 2002
Measuring customer-based brand equity 1995

International Standard Serial Number (ISSN)

0736-3761

Electronic International Standard Serial Number (EISSN)

2052-1200