Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
Article
Liu, Yu, Segev, Sigal, Villar, Maria Elena. (2017). Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
. 34(5), 442-454. 10.1108/JCM-01-2016-1688
Liu, Yu, Segev, Sigal, Villar, Maria Elena. (2017). Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
. 34(5), 442-454. 10.1108/JCM-01-2016-1688