The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution?
Article
Vermillion, LJ, Lassar, WM, Winsor, RD. (2002). The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution?
. JOURNAL OF BUSINESS ETHICS, 41(3), 267-285. 10.1023/A:1021284922440
Vermillion, LJ, Lassar, WM, Winsor, RD. (2002). The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution?
. JOURNAL OF BUSINESS ETHICS, 41(3), 267-285. 10.1023/A:1021284922440