The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution? Article

Vermillion, LJ, Lassar, WM, Winsor, RD. (2002). The Hunt-Vitell general theory of marketing ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution? . JOURNAL OF BUSINESS ETHICS, 41(3), 267-285. 10.1023/A:1021284922440

keywords

  • BEHAVIOR
  • Business
  • Business & Economics
  • COMMITMENT
  • Ethics
  • FIRM
  • Hunt-Vitell model
  • INCENTIVES
  • MODEL
  • ORGANIZATIONAL CONSEQUENCES
  • OWNERSHIP
  • PERSPECTIVES
  • Social Sciences
  • Social Sciences - Other Topics
  • TRUST
  • agency theory
  • channel management
  • marketing ethics
  • relationship marketing

Digital Object Identifier (DOI)

publisher

  • SPRINGER

start page

  • 267

end page

  • 285

volume

  • 41

issue

  • 3