Control systems in supplier-retailer relationships and their impact on brand performance
Article
Lassar, WM. (1998). Control systems in supplier-retailer relationships and their impact on brand performance
. JOURNAL OF RETAILING AND CONSUMER SERVICES, 5(2), 65-75. 10.1016/s0969-6989(97)00012-x
Lassar, WM. (1998). Control systems in supplier-retailer relationships and their impact on brand performance
. JOURNAL OF RETAILING AND CONSUMER SERVICES, 5(2), 65-75. 10.1016/s0969-6989(97)00012-x