Linking Web-based segmentation to pricing tactics Article

Iyer, GR, Miyazaki, AD, Grewal, D et al. (2002). Linking Web-based segmentation to pricing tactics . JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 11(5), 288-302. 10.1108/10610420210442175

cited authors

  • Iyer, GR; Miyazaki, AD; Grewal, D; Giordano, M

authors

abstract

  • While numerous firms have successfully segmented customers using various segment-based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of opportunity for segmenting World Wide Web consumers. Several known pricing tactics are assessed for their application to the World Wide Web consumer markets. © 2002, MCB UP Limited

publication date

  • September 1, 2002

published in

Digital Object Identifier (DOI)

start page

  • 288

end page

  • 302

volume

  • 11

issue

  • 5