JOURNAL OF PRODUCT AND BRAND MANAGEMENT

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JOURNAL OF PRODUCT AND BRAND MANAGEMENT Journal

publication venue for

The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets. 34:948-962. 2025
Chinese and American perceptions of foreign-name brands. 21:341-+. 2012
The importance of meeting price expectations: Linking price to service quality. 19:295-305. 2010
Linking Web-based segmentation to pricing tactics 2002

category

BUSINESS Category
MANAGEMENT Category

International Standard Serial Number (ISSN)

1061-0421