Chinese and American perceptions of foreign-name brands
Article
Villar, Maria, Ai, Di, Segev, Sigal. (2012). Chinese and American perceptions of foreign-name brands
. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 21(5), 341-+. 10.1108/10610421211253632
Villar, Maria, Ai, Di, Segev, Sigal. (2012). Chinese and American perceptions of foreign-name brands
. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 21(5), 341-+. 10.1108/10610421211253632