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Social class and conspicuous brand logo in gift choice Article

Lee, Jaehoon, Haderlie, Todd C, Miyazaki, Anthony D et al. (2024). Social class and conspicuous brand logo in gift choice . JOURNAL OF CONSUMER BEHAVIOUR, 23(4), 1739-1751. 10.1002/cb.2301

International Collaboration

cited authors

  • Lee, Jaehoon; Haderlie, Todd C; Miyazaki, Anthony D; Lee, Yuri

authors

publication date

  • July 1, 2024

published in

keywords

  • Business
  • Business & Economics
  • COVID-19
  • CRISIS
  • DELPHI TECHNIQUE
  • EMERGING ECONOMIES
  • ENTREPRENEURSHIP
  • MEANS-END-CHAIN
  • MODEL
  • MORAL LEGITIMACY
  • SCALE DEVELOPMENT
  • Social Sciences
  • VALUES

Digital Object Identifier (DOI)

publisher

  • WILEY

start page

  • 1739

end page

  • 1751

volume

  • 23

issue

  • 4