Social class and conspicuous brand logo in gift choice
Article
Lee, Jaehoon, Haderlie, Todd C, Miyazaki, Anthony D et al. (2024). Social class and conspicuous brand logo in gift choice
. JOURNAL OF CONSUMER BEHAVIOUR, 23(4), 1739-1751. 10.1002/cb.2301
Lee, Jaehoon, Haderlie, Todd C, Miyazaki, Anthony D et al. (2024). Social class and conspicuous brand logo in gift choice
. JOURNAL OF CONSUMER BEHAVIOUR, 23(4), 1739-1751. 10.1002/cb.2301