Social class and conspicuous brand logo in gift choice Article

Lee, Jaehoon, Haderlie, Todd C, Miyazaki, Anthony D et al. (2024). Social class and conspicuous brand logo in gift choice . JOURNAL OF CONSUMER BEHAVIOUR, 23(4), 1739-1751. 10.1002/cb.2301

International Collaboration

cited authors

  • Lee, Jaehoon; Haderlie, Todd C; Miyazaki, Anthony D; Lee, Yuri

authors

publication date

  • July 1, 2024

published in

keywords

  • Business
  • Business & Economics
  • CONSUMER
  • EXCLUSION
  • HEALTH
  • INFORMATION
  • LESS
  • LUXURY CONSUMPTION
  • PRODUCTS
  • SELF-ESTEEM
  • SOCIOECONOMIC-STATUS
  • Social Sciences
  • THREAT

Digital Object Identifier (DOI)

publisher

  • WILEY

start page

  • 1739

end page

  • 1751

volume

  • 23

issue

  • 4