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JOURNAL OF CONSUMER BEHAVIOUR
Journal
Overview
Research
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Overview
publication venue for
Social class and conspicuous brand logo in gift choice
. 23:1739-1751.
2024
Are US consumers using MyPlate and restaurant menu labels and does their use equate with dietary and exercise behavior?
. 17:418-425.
The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
. 16:403-412.
Hotel review framing and the "law of small numbers"
2021
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
1472-0817
Electronic International Standard Serial Number (EISSN)
1479-1838
Other
journal abbreviation
J CONSUM BEHAV
