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JOURNAL OF CONSUMER BEHAVIOUR
Journal
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Overview
publication venue for
Social class and conspicuous brand logo in gift choice
2024
Are US consumers using MyPlate and restaurant menu labels and does their use equate with dietary and exercise behavior?
. 17:418-425.
The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
. 16:403-412.
Hotel review framing and the "law of small numbers"
2021
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
1472-0817
Electronic International Standard Serial Number (EISSN)
1479-1838
Other
journal abbreviation
J CONSUM BEHAV