Journal of Consumer Behaviour

Edit Your Profile

Journal of Consumer Behaviour Journal

publication venue for

Social class and conspicuous brand logo in gift choice. 23:1739-1751. 2024
Are US consumers using MyPlate and restaurant menu labels and does their use equate with dietary and exercise behavior?. 17:418-425.
The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics. 16:403-412.
Hotel review framing and the "law of small numbers" 2021

International Standard Serial Number (ISSN)

1472-0817

Electronic International Standard Serial Number (EISSN)

1479-1838