The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
Article
Shoham, Aviv, Segev, Sigal, Gavish, Yossi. The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
. JOURNAL OF CONSUMER BEHAVIOUR, 16(5), 403-412. 10.1002/cb.1640
Shoham, Aviv, Segev, Sigal, Gavish, Yossi. The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
. JOURNAL OF CONSUMER BEHAVIOUR, 16(5), 403-412. 10.1002/cb.1640