The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics Article

Shoham, Aviv, Segev, Sigal, Gavish, Yossi. (2017). The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics . JOURNAL OF CONSUMER BEHAVIOUR, 16(5), 403-412. 10.1002/cb.1640

International Collaboration

keywords

  • ANIMOSITY
  • Business
  • Business & Economics
  • COUNTRY-OF-ORIGIN
  • DISCRIMINATION
  • ETHNOCENTRISM
  • IDENTITY
  • IMPACT
  • MODEL
  • PURCHASE
  • Social Sciences
  • WAR
  • acculturation
  • consumer disidentification
  • ethnic identification
  • national disidentification
  • national identification

Digital Object Identifier (DOI)

publisher

  • WILEY

start page

  • 403

end page

  • 412

volume

  • 16

issue

  • 5