Lee, Jae Hoon Graduate Faculty
- Associate Professor, Marketing and Logistics , College of Business
Scholarly & Creative Works
selected scholarly works & creative activities
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Article
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2026When size doesn't matter: The impact of unexpected surcharges on consumer reactions. JOURNAL OF BUSINESS RESEARCH. 208.Full Text via DOI: 10.1016/j.jbusres.2026.116046 Web of Science: 001692268500003
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2025The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception. JOURNAL OF ADVERTISING RESEARCH. 65:392-409.Full Text via DOI: 10.1080/00218499.2025.2464281 Web of Science: 001564785800001
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2025Brand posts with memes on social media: perceived humor and consumer engagementFull Text via DOI: 10.1108/JCM-09-2024-7221 Web of Science: 001481461100001
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2024Social class and conspicuous brand logo in gift choice. JOURNAL OF CONSUMER BEHAVIOUR. 23:1739-1751.Full Text via DOI: 10.1002/cb.2301 Web of Science: 001134833000001
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2023Attraction and compromise effects under social exclusion. EUROPEAN JOURNAL OF MARKETING. 57:2076-2111.Full Text via DOI: 10.1108/EJM-01-2022-0004 Web of Science: 000979721400001
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2023The impact of infectious disease cues on visual pattern-seeking. INTERNATIONAL JOURNAL OF ADVERTISING. 42:740-772.Full Text via DOI: 10.1080/02650487.2022.2105004 Web of Science: 000832909600001
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2023The impact of childhood environments on the sunk-cost fallacy. PSYCHOLOGY & MARKETING. 40:531-541.Full Text via DOI: 10.1002/mar.21750
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2023Mixed adenoneuroendocrine carcinoma of the ampulla of Vater: Three case reports and a literature reviewFull Text via DOI: 10.14701/ahbps.22-054 Web of Science: 001136943000008
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2022COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision MakingFull Text via DOI: 10.1177/00472875211008252 Web of Science: 000646182700001
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2022The impact of infectious disease threat on consumers' pattern-seeking in sequential choices. PSYCHOLOGY & MARKETING. 39:370-389.Full Text via DOI: 10.1002/mar.21602 Web of Science: 000702759100001
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2021In-store shopping hassles: Conceptualization and classification. INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 45:119-130.Full Text via DOI: 10.1111/ijcs.12607 Web of Science: 000557791200001
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2020When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations. JOURNAL OF BUSINESS RESEARCH. 112:45-55.Full Text via DOI: 10.1016/j.jbusres.2020.02.039 Web of Science: 000527393100005
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2018Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments. JOURNAL OF CONSUMER PSYCHOLOGY. 28:450-465.Full Text via DOI: 10.1002/jcpy.1020 Web of Science: 000438723300005
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2018Exploring consumer attitudes and purchasing intentions of cross-border online shopping in KoreaFull Text via DOI: 10.1108/JKT-10-2017-0093 Web of Science: 000436958300001
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2017The role of cultural communication norms in social exclusion effects. JOURNAL OF CONSUMER PSYCHOLOGY. 27:108-116.Full Text via DOI: 10.1016/j.jcps.2016.05.006 Web of Science: 000392041100011
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2012Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation. JOURNAL OF CONSUMER RESEARCH. 39:530-544.Full Text via DOI: 10.1086/664039 Web of Science: 000309164500007
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Book Chapter
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Conference
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Other Scholarly Work
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2025Editorial: A New Chapter for Asia Marketing Journal. 1-2.Full Text via DOI: 10.53728/2765-6500.1652 Web of Science: 001473657300001
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Preprint
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2016The Role of Cultural Communication Norms in Social Exclusion EffectsFull Text via DOI: 10.2139/ssrn.2817365
Contact
full name
- Jae Hoon Lee
Identifiers
ORCID iD
- https://orcid.org/0000-0002-3514-8000 (confirmed)
