Lee, Jae Hoon

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Lee, Jae Hoon Graduate Faculty

Positions

Associate Professor, Marketing and Logistics , College of Business

jaehlee@fiu.edu

Google Scholar

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selected scholarly works & creative activities

Article
- 2026
  
  When size doesn't matter: The impact of unexpected surcharges on consumer reactions. Journal of Business Research. 208.
  Full Text via DOI: 10.1016/j.jbusres.2026.116046 Web of Science: 001692268500003
- 2025
  
  The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception. Journal of Advertising Research. 65:392-409.
  Full Text via DOI: 10.1080/00218499.2025.2464281 Web of Science: 001564785800001
- 2025
  
  Brand posts with memes on social media: perceived humor and consumer engagement. Journal of Consumer Marketing.
  Full Text via DOI: 10.1108/JCM-09-2024-7221 Web of Science: 001481461100001
- 2025
  
  Investigating the effects of generative ai on student satisfaction and self-efficacy. Marketing Education Review.
  Full Text via DOI: 10.1080/10528008.2025.2576159
- 2024
  
  Social class and conspicuous brand logo in gift choice. Journal of Consumer Behaviour. 23:1739-1751.
  Full Text via DOI: 10.1002/cb.2301 Web of Science: 001134833000001
- 2023
  
  WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT. Global Fashion Management Conference. 112-112.
  Full Text via DOI: 10.15444/gmc2023.02.03.05
- 2023
  
  Attraction and compromise effects under social exclusion. European Journal of Marketing. 57:2076-2111.
  Full Text via DOI: 10.1108/EJM-01-2022-0004 Web of Science: 000979721400001
- 2023
  
  The impact of infectious disease cues on visual pattern-seeking. International Journal of Advertising. 42:740-772.
  Full Text via DOI: 10.1080/02650487.2022.2105004 Web of Science: 000832909600001
- 2023
  
  The impact of childhood environments on the sunk-cost fallacy. Psychology and Marketing. 40:531-541.
  Full Text via DOI: 10.1002/mar.21750
- 2023
  
  Mixed adenoneuroendocrine carcinoma of the ampulla of Vater: Three case reports and a literature review. Annals of Hepato-Biliary-Pancreatic Surgery. 27:107-113.
  Full Text via DOI: 10.14701/ahbps.22-054 Web of Science: 001136943000008
- 2022
  
  COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. Journal of Travel Research. 61:837-854.
  Full Text via DOI: 10.1177/00472875211008252 Web of Science: 000646182700001
- 2022
  
  The impact of infectious disease threat on consumers' pattern-seeking in sequential choices. Psychology and Marketing. 39:370-389.
  Full Text via DOI: 10.1002/mar.21602 Web of Science: 000702759100001
- 2021
  
  In-store shopping hassles: Conceptualization and classification. International Journal of Consumer Studies. 45:119-130.
  Full Text via DOI: 10.1111/ijcs.12607 Web of Science: 000557791200001
- 2020
  
  When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations. Journal of Business Research. 112:45-55.
  Full Text via DOI: 10.1016/j.jbusres.2020.02.039 Web of Science: 000527393100005
- 2018
  
  Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments. Journal of Consumer Psychology. 28:450-465.
  Full Text via DOI: 10.1002/jcpy.1020 Web of Science: 000438723300005
- 2018
  
  Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea. Journal of Korea Trade. 22:86-104.
  Full Text via DOI: 10.1108/JKT-10-2017-0093 Web of Science: 000436958300001
- 2017
  
  The role of cultural communication norms in social exclusion effects. Journal of Consumer Psychology. 27:108-116.
  Full Text via DOI: 10.1016/j.jcps.2016.05.006 Web of Science: 000392041100011
- 2014
  
  Customer Evaluations of Service Recovery as a Function of Loyalty and Negative Emotion
- 2012
  
  Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation. Journal of Consumer Research. 39:530-544.
  Full Text via DOI: 10.1086/664039 Web of Science: 000309164500007
- 2011
  
  An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction. Human Communication Research. 37:34-57.
  Full Text via DOI: 10.1111/j.1468-2958.2010.01392.x Web of Science: 000285535700002
Book Chapter
Conference
- 2021
  
  When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement
  Full Text via DOI: 10.20429/amtp.2021.06
Other Scholarly Work
- 2025
  
  Editorial: A New Chapter for Asia Marketing Journal. Asia Marketing Journal. 1-2.
  Full Text via DOI: 10.53728/2765-6500.1652 Web of Science: 001473657300001
Preprint
- 2021
  
  Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch
  Full Text via DOI: 10.2139/ssrn.3999081
- 2016
  
  The Role of Cultural Communication Norms in Social Exclusion Effects
  Full Text via DOI: 10.2139/ssrn.2817365

full name

Jae Hoon Lee

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