When size doesn't matter: The impact of unexpected surcharges on consumer reactions Article

Lee, Daniel Chaein, Kim, Jungkeun, Jhang, Jihoon et al. (2026). When size doesn't matter: The impact of unexpected surcharges on consumer reactions . Journal of Business Research, 208 116046. 10.1016/j.jbusres.2026.116046

International Collaboration

cited authors

  • Lee, Daniel Chaein; Kim, Jungkeun; Jhang, Jihoon; Park, Jooyoung; Cho, Areum; Lee, Jaehoon

authors

publication date

  • April 1, 2026

published in

keywords

  • 3503 Business Systems In Context
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour
  • ACCEPTABILITY
  • AIRLINE ANCILLARY FEES
  • ANTECEDENTS
  • Business
  • Business & Economics
  • Complimentary items
  • EXCHANGE
  • PARTITIONED PRICES
  • PERCEIVED FAIRNESS
  • PERCEPTIONS
  • PRICE FAIRNESS
  • Partitioned pricing
  • Price fairness
  • RELATIONSHIP NORMS
  • Relationship norms
  • SALIENCE
  • Social Sciences
  • Surcharge

Digital Object Identifier (DOI)

start page

  • 116046

volume

  • 208