When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations
Article
Cha, Moon-Kyung, Yi, Youjae, Lee, Jaehoon. (2020). When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations
. JOURNAL OF BUSINESS RESEARCH, 112 45-55. 10.1016/j.jbusres.2020.02.039
Cha, Moon-Kyung, Yi, Youjae, Lee, Jaehoon. (2020). When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations
. JOURNAL OF BUSINESS RESEARCH, 112 45-55. 10.1016/j.jbusres.2020.02.039