When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement Conference

Sewak, Sphurti, Lee, Jaehoon. (2021). When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement . 1 10.20429/amtp.2021.06

cited authors

  • Sewak, Sphurti; Lee, Jaehoon

authors

publication date

  • January 1, 2021

published in

Digital Object Identifier (DOI)

volume

  • 1