The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception Article

An, Lam, Yu, Zhihao, Lee, Jaehoon et al. (2025). The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception . JOURNAL OF ADVERTISING RESEARCH, ahead-of-print(ahead-of-print), 1-18. 10.1080/00218499.2025.2464281

cited authors

  • An, Lam; Yu, Zhihao; Lee, Jaehoon; Sun, Sheng

authors

publication date

  • April 4, 2025

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • Taylor & Francis

start page

  • 1

end page

  • 18

volume

  • ahead-of-print

issue

  • ahead-of-print