The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception Article

An, Lam, Yu, Zhihao, Lee, Jaehoon et al. (2025). The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception . JOURNAL OF ADVERTISING RESEARCH, 65(3), 392-409. 10.1080/00218499.2025.2464281

International Collaboration

cited authors

  • An, Lam; Yu, Zhihao; Lee, Jaehoon; Sun, Sheng

authors

publication date

  • July 3, 2025

published in

keywords

  • BRAND FAMILIARITY
  • Blurriness
  • Business
  • Business & Economics
  • Communication
  • DISTANCE
  • IMAGERY
  • INFORMATION
  • JUDGMENT
  • MIND
  • POWER
  • PROCESSING FLUENCY
  • Social Sciences
  • TESTS
  • construal level
  • processing fluency
  • video advertisement

Digital Object Identifier (DOI)

publisher

  • TAYLOR & FRANCIS LTD

start page

  • 392

end page

  • 409

volume

  • 65

issue

  • 3