An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study Article

Seaton, B, Vogel, RH. (1978). An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study . Journal of the Academy of Marketing Science, 6(1-2), 39-51. 10.1007/BF02721820

cited authors

  • Seaton, B; Vogel, RH

abstract

  • There has been increasing interest in the application of marketing knowledge to non-traditional fields of endeavour. This paper outlines how the determinant attribute approach to attitude measurement can be used as the basis for segmenting a hospital's market of potential patients. Based on a telephone survey of a stratified random sample of potential patients several distinct market segments were found. The conclusion was drawn that if maximum patient satisfaction was desired it would be necessary to have various types of hospitals in any given geographical area. © 1979 Academy of Marketing Science.

authors

publication date

  • December 1, 1978

published in

Digital Object Identifier (DOI)

start page

  • 39

end page

  • 51

volume

  • 6

issue

  • 1-2