FIU Discovery

Measuring consumers' perceptions of business ethicality on price, product, and service domains.  CROSS CULTURAL & STRATEGIC MANAGEMENT.  26:451-466.

Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China.  JOURNAL OF INTERNATIONAL CONSUMER MARKETING.  27:27-53.

Business Ethics Index: Latin America.  JOURNAL OF BUSINESS ETHICS.  119:209-218.

Assessing Deontic Trade-offs: A Conjoint Analysis Approach

Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China

Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries.  JOURNAL OF BUSINESS ETHICS.  82:919-928.

Relative importance measurement of the moral intensity dimensions.  JOURNAL OF BUSINESS ETHICS.  80:613-626.

The international business ethics index: Asian emerging economies.  JOURNAL OF BUSINESS ETHICS.  80:643-651.

The international business ethics index: Japan.  JOURNAL OF BUSINESS ETHICS.  80:379-385.

The international business ethics index: European union.  JOURNAL OF BUSINESS ETHICS.  75:229-238.

Business Ethics Index: USA 2006.  JOURNAL OF BUSINESS ETHICS.  72:163-175.

Business Ethics Index: Measuring consumer sentiments toward business ethical practices.  JOURNAL OF BUSINESS ETHICS.  64:317-326.

A new perspective on cross-cultural ethical evaluations: The use of conjoint analysis.  JOURNAL OF BUSINESS ETHICS.  35:281-292.

Relativism in ethical research: A proposed model and mode of inquiry.  JOURNAL OF BUSINESS ETHICS.  32:231-246.

An Application of Benefit Segmentation to Country of Origin Research

Effects of production location on perceived automobile values

An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries

A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS.  JOURNAL OF ADVERTISING.  22:17-28.

Strategy and Structure in Bank Advertising: An Empirical Test

Students as Marketing Consultants.  JOURNAL OF MARKETING EDUCATION.  13:36-44.

Price structure as a marketing variable: An experimental investigation.  JOURNAL OF BUSINESS RESEARCH.  8:315-327.

Student preferences for instructors in higher education.  JOURNAL OF EXPERIMENTAL EDUCATION.  48:223-230.

An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study.  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.  6:39-51.

CONFLICTS, TRADE-OFFS, AND PREFERENCE MEASUREMENT.  HEALTH SERVICES RESEARCH.  13:146-156.

The Single Pay More—A Comment.  JOURNAL OF CONSUMER AFFAIRS.  9:196-199.

An Application of Means-End Analysis in a Cross-Cultural Context.  339-343.

An Empirical Investgation of the Role of Language in Cross-National Research.  141-145.

An Exploratory Inquiry into the Role of Consumer Ethnocentrism as a Moderating Variable in Country of Origin Evaluations: A Conjoint Approach.  16.

Country-of-Origin Loyalty: An Exploratory Investigation.  172-173.

Effects of Spanish vs. English Ads on Bilingual Hispanics: Moderating Role of Language Dominance.  165-173.

Semantic Quantification: A Cross-Cultural Perspective.  208-210.

The Impact of Brand National Affiliation and Country of Production on Consumer Preferences.  196-201.

The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost.  64.

The Price/Quality Relationship Revisited: A Segmented Approach.  10-11.

The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach.  126.

How do people resolve dilemmas? Eliciting subjective decision factors

AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT.  330-334.

The Business Ethics Index as a Leading Economic Indicator (vol 99, pg 519, 2010).  JOURNAL OF BUSINESS ETHICS. 653-653.

How People Resolve Ethical Dilemmas: A Methodology for Eliciting Subjective Decision Factors

An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos.  130-148.