Seaton, F B

Edit Your Profile

Seaton, F B

placeholder image

selected scholarly works & creative activities

Article
- 1999
  
  Effects of production location on perceived automobile values. Journal of Global Marketing. 13:71-85.
  Full Text via DOI: 10.1300/J042v13n01_05
- 1994
  
  An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries. Journal of Hospitality Marketing and Management. 2:15-37.
  Full Text via DOI: 10.1300/J150v02n02_04
- 1978
  
  An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 6:39-51.
  Full Text via DOI: 10.1007/BF02721820
Conference
- 2011
  
  How do people resolve dilemmas? Eliciting subjective decision factors. Proceedings of the Annual Hawaii International Conference on System Sciences.
  Full Text via DOI: 10.1109/HICSS.2011.224

full name

F Seaton

visualizations

Co-author Network