Dr. Seatons research has been published in journals such as the Journal of Chemical Society, Nature, Journal of Consumer Affairs, Journal of the Academy of Marketing Science, Health Services Research, Journal of Experimental Education, Journal of Marketing Education, International Journal of Bank Marketing, Journal of Small Business Management, Journal of Advertising, and others. He has presented his research to numerous proceedings and meetings and conferences. Most recently, he presented "Nationalism as a Tenable Advertising Strategy," at the Second Facing East/Facing West Conference. Dr. Seaton is a member of the American Marketing Association, Southern Marketing Association, Academy of International Business, and Academy of Marketing Science.
International Marketing; Marketing Management and Strategy; Marketing Research