Seaton, F

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Seaton, F Graduate Faculty

Positions

Associate Professor, Marketing and Logistics , College of Business

seatonb@fiu.edu

biography

Dr. Seatons research has been published in journals such as the Journal of Chemical Society, Nature, Journal of Consumer Affairs, Journal of the Academy of Marketing Science, Health Services Research, Journal of Experimental Education, Journal of Marketing Education, International Journal of Bank Marketing, Journal of Small Business Management, Journal of Advertising, and others. He has presented his research to numerous proceedings and meetings and conferences. Most recently, he presented "Nationalism as a Tenable Advertising Strategy," at the Second Facing East/Facing West Conference. Dr. Seaton is a member of the American Marketing Association, Southern Marketing Association, Academy of International Business, and Academy of Marketing Science.

research interests

International Marketing; Marketing Management and Strategy; Marketing Research

selected scholarly works & creative activities

Article
- 2019
  
  Measuring consumers' perceptions of business ethicality on price, product, and service domains. CROSS CULTURAL & STRATEGIC MANAGEMENT. 26:451-466.
  Full Text via DOI: 10.1108/CCSM-01-2019-0017 Web of Science: 000497898000002
- 2015
  
  Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. JOURNAL OF INTERNATIONAL CONSUMER MARKETING. 27:27-53.
  Full Text via DOI: 10.1080/08961530.2014.967903 Web of Science: 000210908600003
- 2014
  
  Business Ethics Index: Latin America. JOURNAL OF BUSINESS ETHICS. 119:209-218.
  Full Text via DOI: 10.1007/s10551-012-1587-9 Web of Science: 000331374400004
- 2013
  
  Assessing Deontic Trade-offs: A Conjoint Analysis Approach
  Full Text via DOI: 10.4304/jcp.8.7.1771-1776 Web of Science: 000218187600018
- 2013
  
  Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China
  Full Text via DOI: 10.1080/08911762.2013.804616
- 2008
  
  Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries. JOURNAL OF BUSINESS ETHICS. 82:919-928.
  Full Text via DOI: 10.1007/s10551-007-9602-2 Web of Science: 000260066300011
- 2008
  
  Relative importance measurement of the moral intensity dimensions. JOURNAL OF BUSINESS ETHICS. 80:613-626.
  Full Text via DOI: 10.1007/s10551-007-9458-5 Web of Science: 000256430000015
- 2008
  
  The international business ethics index: Asian emerging economies. JOURNAL OF BUSINESS ETHICS. 80:643-651.
  Full Text via DOI: 10.1007/s10551-007-9459-4 Web of Science: 000256472000001
- 2008
  
  The international business ethics index: Japan. JOURNAL OF BUSINESS ETHICS. 80:379-385.
  Full Text via DOI: 10.1007/s10551-007-9427-z Web of Science: 000255861500016
- 2007
  
  The international business ethics index: European union. JOURNAL OF BUSINESS ETHICS. 75:229-238.
  Full Text via DOI: 10.1007/s10551-006-9249-4 Web of Science: 000249625200002
- 2007
  
  Business Ethics Index: USA 2006. JOURNAL OF BUSINESS ETHICS. 72:163-175.
  Full Text via DOI: 10.1007/s10551-006-9163-9 Web of Science: 000245269200005
- 2006
  
  Business Ethics Index: Measuring consumer sentiments toward business ethical practices. JOURNAL OF BUSINESS ETHICS. 64:317-326.
  Full Text via DOI: 10.1007/s10551-005-4667-2 Web of Science: 000236001500001
- 2002
  
  A new perspective on cross-cultural ethical evaluations: The use of conjoint analysis. JOURNAL OF BUSINESS ETHICS. 35:281-292.
  Full Text via DOI: 10.1023/A:1013855326809 Web of Science: 000173468200004
- 2001
  
  Relativism in ethical research: A proposed model and mode of inquiry. JOURNAL OF BUSINESS ETHICS. 32:231-246.
  Full Text via DOI: 10.1023/A:1010700308774 Web of Science: 000169511200004
- 1999
  
  An Application of Benefit Segmentation to Country of Origin Research
  Full Text via DOI: 10.1300/j142v03n01_04
- 1999
  
  Effects of production location on perceived automobile values
  Full Text via DOI: 10.1300/J042v13n01_05
- 1994
  
  An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries
  Full Text via DOI: 10.1300/J150v02n02_04
- 1993
  
  A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS. JOURNAL OF ADVERTISING. 22:17-28.
  Full Text via DOI: 10.1080/00913367.1993.10673400 Web of Science: A1993LL77700003
- 1992
  
  Strategy and Structure in Bank Advertising: An Empirical Test
  Full Text via DOI: 10.1108/02652329210015282
- 1991
  
  Students as Marketing Consultants. JOURNAL OF MARKETING EDUCATION. 13:36-44.
  Full Text via DOI: 10.1177/027347539101300207
- 1980
  
  Price structure as a marketing variable: An experimental investigation. JOURNAL OF BUSINESS RESEARCH. 8:315-327.
  Full Text via DOI: 10.1016/0148-2963(80)90039-9
- 1980
  
  Student preferences for instructors in higher education. JOURNAL OF EXPERIMENTAL EDUCATION. 48:223-230.
  Full Text via DOI: 10.1080/00220973.1980.11011739
- 1978
  
  An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 6:39-51.
  Full Text via DOI: 10.1007/BF02721820
- 1978
  
  CONFLICTS, TRADE-OFFS, AND PREFERENCE MEASUREMENT. HEALTH SERVICES RESEARCH. 13:146-156.
  Web of Science: A1978FF10700004
- 1975
  
  The Single Pay More—A Comment. JOURNAL OF CONSUMER AFFAIRS. 9:196-199.
  Full Text via DOI: 10.1111/j.1745-6606.1975.tb00563.x
Book Chapter
- 2015
  
  An Application of Means-End Analysis in a Cross-Cultural Context. 339-343.
  Full Text via DOI: 10.1007/978-3-319-17323-8_77
- 2015
  
  An Empirical Investgation of the Role of Language in Cross-National Research. 141-145.
  Full Text via DOI: 10.1007/978-3-319-17052-7_29
- 2015
  
  An Exploratory Inquiry into the Role of Consumer Ethnocentrism as a Moderating Variable in Country of Origin Evaluations: A Conjoint Approach. 16.
  Full Text via DOI: 10.1007/978-3-319-13141-2_15
- 2015
  
  Country-of-Origin Loyalty: An Exploratory Investigation. 172-173.
  Full Text via DOI: 10.1007/978-3-319-13141-2_72
- 2015
  
  Effects of Spanish vs. English Ads on Bilingual Hispanics: Moderating Role of Language Dominance. 165-173.
  Full Text via DOI: 10.1007/978-3-319-13084-2_42
- 2015
  
  Semantic Quantification: A Cross-Cultural Perspective. 208-210.
  Full Text via DOI: 10.1007/978-3-319-16976-7_50
- 2015
  
  The Impact of Brand National Affiliation and Country of Production on Consumer Preferences. 196-201.
  Full Text via DOI: 10.1007/978-3-319-13147-4_50
- 2015
  
  The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost. 64.
  Full Text via DOI: 10.1007/978-3-319-13078-1_26
- 2015
  
  The Price/Quality Relationship Revisited: A Segmented Approach. 10-11.
  Full Text via DOI: 10.1007/978-3-319-13141-2_10
- 2015
  
  The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach. 126.
  Full Text via DOI: 10.1007/978-3-319-13144-3_34
Conference
- 2011
  
  How do people resolve dilemmas? Eliciting subjective decision factors
  Full Text via DOI: 10.1109/HICSS.2011.224
- 1993
  
  AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT. 330-334.
  Web of Science: A1993BB50F00077
Other Scholarly Work
- 2011
  
  The Business Ethics Index as a Leading Economic Indicator (vol 99, pg 519, 2010). JOURNAL OF BUSINESS ETHICS. 653-653.
  Full Text via DOI: 10.1007/s10551-011-0831-z Web of Science: 000290578100011
Preprint
- 2011
  
  How People Resolve Ethical Dilemmas: A Methodology for Eliciting Subjective Decision Factors
  Full Text via DOI: 10.2139/ssrn.2070711
Review
- 2002
  
  An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos. 130-148.
  Full Text via DOI: 10.1108/07363760210420559

full name

F Seaton

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