An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries
Article
Laskey, HA, Seaton, B, Nicholls, JAF. (1994). An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries
. 2(2), 15-37. 10.1300/J150v02n02_04
Laskey, HA, Seaton, B, Nicholls, JAF. (1994). An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries
. 2(2), 15-37. 10.1300/J150v02n02_04