FIU Discovery

Measuring consumers' perceptions of business ethicality on price, product, and service domains.  Cross Cultural and Strategic Management.  26:451-466.

Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China.  Journal of International Consumer Marketing.  27:27-53.

Business Ethics Index: Latin America.  Journal of Business Ethics.  119:209-218.

Assessing Deontic Trade-offs: A Conjoint Analysis Approach.  Journal of Computers.  8:1771-1776.

Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China.  Journal of Global Marketing.  26:115-136.

Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries.  Journal of Business Ethics.  82:919-928.

Relative importance measurement of the moral intensity dimensions.  Journal of Business Ethics.  80:613-626.

The international business ethics index: Asian emerging economies.  Journal of Business Ethics.  80:643-651.

The international business ethics index: Japan.  Journal of Business Ethics.  80:379-385.

The international business ethics index: European union.  Journal of Business Ethics.  75:229-238.

Business Ethics Index: USA 2006.  Journal of Business Ethics.  72:163-175.

Business Ethics Index: Measuring consumer sentiments toward business ethical practices.  Journal of Business Ethics.  64:317-326.

A new perspective on cross-cultural ethical evaluations: The use of conjoint analysis.  Journal of Business Ethics.  35:281-292.

Relativism in ethical research: A proposed model and mode of inquiry.  Journal of Business Ethics.  32:231-246.

An Application of Benefit Segmentation to Country of Origin Research.  Journal of Segmentation in Marketing.  3:37-53.

Effects of production location on perceived automobile values.  Journal of Global Marketing.  13:71-85.

An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries.  Journal of Hospitality Marketing and Management.  2:15-37.

A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS.  Journal of Advertising.  22:17-28.

Strategy and Structure in Bank Advertising: An Empirical Test.  International Journal of Bank Marketing.  10:3-8.

Students as Marketing Consultants.  Journal of Marketing Education.  13:36-44.

Price structure as a marketing variable: An experimental investigation.  Journal of Business Research.  8:315-327.

Student preferences for instructors in higher education.  Journal of Experimental Education.  48:223-230.

An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study.  Journal of the Academy of Marketing Science.  6:39-51.

CONFLICTS, TRADE-OFFS, AND PREFERENCE MEASUREMENT.  Health Services Research (HSR).  13:146-156.

The Single Pay More—A Comment.  Journal of Consumer Affairs.  9:196-199.

An Application of Means-End Analysis in a Cross-Cultural Context.  339-343.

An Empirical Investgation of the Role of Language in Cross-National Research.  141-145.

An Exploratory Inquiry into the Role of Consumer Ethnocentrism as a Moderating Variable in Country of Origin Evaluations: A Conjoint Approach.  16.

Country-of-Origin Loyalty: An Exploratory Investigation.  172-173.

Effects of Spanish vs. English Ads on Bilingual Hispanics: Moderating Role of Language Dominance.  165-173.

Semantic Quantification: A Cross-Cultural Perspective.  208-210.

The Impact of Brand National Affiliation and Country of Production on Consumer Preferences.  196-201.

The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost.  64.

The Price/Quality Relationship Revisited: A Segmented Approach.  10-11.

The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach.  126.

How do people resolve dilemmas? Eliciting subjective decision factors.  Proceedings of the Annual Hawaii International Conference on System Sciences.

AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT.  PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE. 330-334.

The Business Ethics Index as a Leading Economic Indicator (vol 99, pg 519, 2010).  Journal of Business Ethics. 653-653.

How People Resolve Ethical Dilemmas: A Methodology for Eliciting Subjective Decision Factors

An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos.  Journal of Consumer Marketing. 130-148.