Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China Article

Li, T, Seaton, B, Tsalikis, J. (2013). Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China . 26(3), 115-136. 10.1080/08911762.2013.804616

cited authors

  • Li, T; Seaton, B; Tsalikis, J

authors

abstract

  • This research examines the impact of market knowledge competence (MKC) on investor transition with a focus on Chinese emerging customers. Investor transition refers to the role change of multinational corporations that initially select China as a sourcing location and later decide to market products in the host country. Based on the theory of referential information, we hypothesize that each of the three dimensions of MKC influences the level of investor transition. An empirical study among a sample of multinational corporations in China confirms the anticipated relationships. The findings also reveal that two contextual factors, perceived value inclination and cognitive reframing mindset, facilitate the processes of MKC. © 2013 Taylor and Francis Group, LLC.

publication date

  • July 1, 2013

Digital Object Identifier (DOI)

start page

  • 115

end page

  • 136

volume

  • 26

issue

  • 3