Students as Marketing Consultants Article

Weinstein, A, Seaton, B, Nicholls, JAF. (1991). Students as Marketing Consultants . Journal of Marketing Education, 13(2), 36-44. 10.1177/027347539101300207

cited authors

  • Weinstein, A; Seaton, B; Nicholls, JAF

abstract

  • This article assesses the effectiveness of college students serving as marketing consultants under the aegis of the Small Business Institute program. A telephone survey of SBI clients was conducted, and the resulting data were analyzed with standard statistical methods such as comparison of means, correlation, and regression. Students' business knowledge and the practicality of their recommendations were found to be important correlates of client satisfaction. © 1991, Sage Publications. All rights reserved.

authors

publication date

  • January 1, 1991

published in

Digital Object Identifier (DOI)

start page

  • 36

end page

  • 44

volume

  • 13

issue

  • 2