A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS Article

KANG, NJ, KARA, A, LASKEY, HA et al. (1993). A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS . JOURNAL OF ADVERTISING, 22(2), 17-28. 10.1080/00913367.1993.10673400

keywords

  • ADVERTISEMENTS
  • ADVERTISING RESEARCH
  • Business
  • Business & Economics
  • Communication
  • INFORMATION-CONTENT
  • MESSAGE INVOLVEMENT
  • RELIABILITY
  • RESPONSES
  • Social Sciences
  • TELEVISION COMMERCIALS
  • THEMES
  • TRENDS
  • UNITED-STATES

Digital Object Identifier (DOI)

publisher

  • CTC PRESS/JOA

start page

  • 17

end page

  • 28

volume

  • 22

issue

  • 2