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JOURNAL OF ADVERTISING
Journal
Overview
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Overview
publication venue for
Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
. 49:98-108.
2020
Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
. 48:271-283.
2019
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
. 45:85-93.
2016
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
. 42:371-379.
2013
A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS
. 22:17-28.
1993
SELF-REGULATORY SAFEGUARDS AND THE ONLINE PRIVACY OF PRETEEN CHILDREN Implications for the Advertising Industry
. 38:79-91.
Research
category
BUSINESS
Category
COMMUNICATION
Category
Identifiers
International Standard Serial Number (ISSN)
0091-3367
Electronic International Standard Serial Number (EISSN)
1557-7805
Other
journal abbreviation
J ADVERTISING