JOURNAL OF ADVERTISING

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JOURNAL OF ADVERTISING Journal

publication venue for

Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices. 49:98-108. 2019
Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion. 48:271-283. 2019
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. 45:85-93. 2016
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness. 42:371-379. 2013
SELF-REGULATORY SAFEGUARDS AND THE ONLINE PRIVACY OF PRETEEN CHILDREN Implications for the Advertising Industry. 38:79-91. 2009
A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS. 22:17-28. 1993

category

BUSINESS Category
COMMUNICATION Category

International Standard Serial Number (ISSN)

0091-3367

Electronic International Standard Serial Number (EISSN)

1557-7805

journal abbreviation

J ADVERTISING