Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Article
Segev, Sigal, Fernandes, Juliana, Hong, Cheng. (2016). Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
. JOURNAL OF ADVERTISING, 45(1), 85-93. 10.1080/00913367.2015.1083918
Segev, Sigal, Fernandes, Juliana, Hong, Cheng. (2016). Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
. JOURNAL OF ADVERTISING, 45(1), 85-93. 10.1080/00913367.2015.1083918