Is Your Product Really Green? A Content Analysis to Reassess Green Advertising Article

Segev, Sigal, Fernandes, Juliana, Hong, Cheng. (2016). Is Your Product Really Green? A Content Analysis to Reassess Green Advertising . JOURNAL OF ADVERTISING, 45(1), 85-93. 10.1080/00913367.2015.1083918

cited authors

  • Segev, Sigal; Fernandes, Juliana; Hong, Cheng

sustainable development goals

authors

publication date

  • January 1, 2016

published in

keywords

  • Business
  • Business & Economics
  • CLAIMS
  • Communication
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 85

end page

  • 93

volume

  • 45

issue

  • 1