Lu, Fang-Chi, Sinha, Jayati. (2019). Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
.
JOURNAL OF ADVERTISING, 48(3), 271-283. 10.1080/00913367.2019.1597788
Lu, Fang-Chi, Sinha, Jayati. (2019). Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
. JOURNAL OF ADVERTISING, 48(3), 271-283. 10.1080/00913367.2019.1597788