Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion Article

Lu, Fang-Chi, Sinha, Jayati. (2019). Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion . Journal of Advertising, 48(3), 271-283. 10.1080/00913367.2019.1597788

International Collaboration

cited authors

  • Lu, Fang-Chi; Sinha, Jayati

authors

publication date

  • May 27, 2019

published in

keywords

  • BLACK-AND-WHITE
  • Business
  • Business & Economics
  • Communication
  • EATING BEHAVIOR
  • FOOD
  • JUDGMENTS
  • LEADS
  • PERFECTIONISM
  • Social Sciences

Digital Object Identifier (DOI)

start page

  • 271

end page

  • 283

volume

  • 48

issue

  • 3