Semantic Quantification: A Cross-Cultural Perspective Book Chapter

Seaton, B, Vogel, RH. (2015). Semantic Quantification: A Cross-Cultural Perspective . 208-210. 10.1007/978-3-319-16976-7_50

cited authors

  • Seaton, B; Vogel, RH

authors

abstract

  • Marketing research makes extensive use of semantic stimuli in scaling procedures. Magnitude estimation provides a technique for assessing respondents’ quantitative assessments of words or phrases used as scale anchor points. Hispanic and non-Hispanic respondents estimated the numerical value of a series of expressions of amount. Minimal differences were found between the cultural groups.

publication date

  • January 1, 2015

Digital Object Identifier (DOI)

start page

  • 208

end page

  • 210