Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China
Article
Li, Tiger, Seaton, Bruce. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China
. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 27(1), 27-53. 10.1080/08961530.2014.967903
Li, Tiger, Seaton, Bruce. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China
. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 27(1), 27-53. 10.1080/08961530.2014.967903