Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China Article

Li, Tiger, Seaton, Bruce. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 27(1), 27-53. 10.1080/08961530.2014.967903

keywords

  • ATTITUDES
  • BEHAVIOR
  • Business
  • Business & Economics
  • CONSEQUENCES
  • CORPORATE SOCIAL-RESPONSIBILITY
  • CULTURE
  • DECISION-MAKING
  • Emerging consumer orientation in China
  • IMPACT
  • INTELLECTUAL PROPERTY
  • SOFTWARE
  • Social Sciences
  • TRUST
  • counterfeit smartphones
  • ethical perceptions
  • perceived social consequences

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 27

end page

  • 53

volume

  • 27

issue

  • 1