Journal of International Consumer Marketing

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Journal of International Consumer Marketing Journal

publication venue for

The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers. 34:95-109. 2022
The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market. 32:128-145. 2020
Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and U.S. Consumers: The Influence of Personal Traits and Cultural Values. 27:187-206. 2015
Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. 27:27-53. 2015
The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers. 26:168-184. 2014
Young Chinese Consumers' Snob and Bandwagon Luxury Consumption Preferences. 25:290-304. 2013
A cross-cultural analysis of ethnocentrism in China, India, and Taiwan. 15:77-90. 2002
Foreign business "payments": A cross-cultural comparison of greek and american ethical evaluations. 4:91-120. 1992
Cross-cultural marketing ethics: On the ethical beliefs difference of greeks and americans. 1:45-63. 1989

International Standard Serial Number (ISSN)

0896-1530

Electronic International Standard Serial Number (EISSN)

1528-7068