Young Chinese Consumers' Snob and Bandwagon Luxury Consumption Preferences Article

Tsai, Wanhsiu, Yang, Qinghua, Liu, Yu. (2013). Young Chinese Consumers' Snob and Bandwagon Luxury Consumption Preferences . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 25(5), 290-304. 10.1080/08961530.2013.827081

cited authors

  • Tsai, Wanhsiu; Yang, Qinghua; Liu, Yu

authors

publication date

  • January 1, 2013

published in

keywords

  • ACCULTURATION
  • BRANDS
  • Business
  • Business & Economics
  • CONSPICUOUS CONSUMPTION
  • CULTURE
  • China
  • ETHNIC IDENTIFICATION
  • LIFE SATISFACTION
  • Luxury consumption
  • NEED
  • PERSONALITY
  • SCALE DEVELOPMENT
  • Social Sciences
  • UNIQUENESS
  • acculturation
  • bandwagon
  • snob

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 290

end page

  • 304

volume

  • 25

issue

  • 5