Cross-cultural marketing ethics: On the ethical beliefs difference of greeks and americans Article

Tsalikis, J, Nwachukwu, O. (1989). Cross-cultural marketing ethics: On the ethical beliefs difference of greeks and americans . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 1(3), 45-63. 10.1300/J046v01n03_04

cited authors

  • Tsalikis, J; Nwachukwu, O

authors

abstract

  • This study investigates the differences in ethical beliefs between individuals having the American culture and individuals with the Greek culture. Two hundred and fifty-six American students and two hundred and forty-six Greek students were presented with four scenarios and given the Reidenbach-Robin instrument measuring their ethical reactions to these scenarios. Contrary to previous research, the results indicate that the two groups, despite the fact they belong to different cultures, have similar ethical beliefs. © 1989 by The Haworth Press, Inc. All rights reserved.

publication date

  • July 20, 1989

Digital Object Identifier (DOI)

start page

  • 45

end page

  • 63

volume

  • 1

issue

  • 3