A cross-cultural analysis of ethnocentrism in China, India, and Taiwan Article

Pereira, A, Hsu, CC, Kundu, S. (2002). A cross-cultural analysis of ethnocentrism in China, India, and Taiwan . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 15(1), 77-90. 10.1300/J046v15n01_05

cited authors

  • Pereira, A; Hsu, CC; Kundu, S

authors

abstract

  • This research focuses on the popular measure of ethnocentrism, CETSCALE and attempts to validate the multi-item scale in China, India, and Taiwan. LISREL is utilized to test the unidimension-ality of the scale and multiple tests are used to analyze the internal consistency reliability of the scale in these countries. Further, given the cultural differences between China, India, and Taiwan, this research hypothesizes and tests for differences in ethnocentrism among consumers of these countries. The results provide useful insights for academic researchers as well as managers of multinational companies who are involved in these countries or have plans to enter them. © 2002, Taylor & Francis Group, LLC. All rights reserved.

publication date

  • July 31, 2002

published in

Digital Object Identifier (DOI)

start page

  • 77

end page

  • 90

volume

  • 15

issue

  • 1