The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers
Article
Segev, Sigal. (2014). The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers
. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 26(3), 168-184. 10.1080/08961530.2014.889587
Segev, Sigal. (2014). The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers
. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 26(3), 168-184. 10.1080/08961530.2014.889587