The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers Article

Segev, Sigal. (2014). The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 26(3), 168-184. 10.1080/08961530.2014.889587

keywords

  • AMERICAN ADOLESCENTS
  • ATTITUDES
  • Acculturation
  • BEHAVIOR
  • Business
  • Business & Economics
  • CONSUMPTION
  • Consumer Style Inventory (CSI)
  • IDENTIFICATION
  • IDENTITY SALIENCE
  • PREFERENCES
  • SCALE
  • SHOPPING ORIENTATIONS
  • Social Sciences
  • consumer decision-making styles
  • consumer segments
  • ethnic consumer behavior
  • ethnic identification

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 168

end page

  • 184

volume

  • 26

issue

  • 3