The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers Article

Segev, Sigal, Liu, Yu. (2021). The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 34(1), 95-109. 10.1080/08961530.2021.1917034

keywords

  • ANTECEDENTS
  • Business
  • Business & Economics
  • Culture
  • ETHICS
  • LONG-TERM ORIENTATION
  • LTO
  • MATTER
  • NATIONAL CULTURE
  • Social Sciences
  • VALUE-ATTITUDE-BEHAVIOR
  • VALUES
  • green consumption
  • prudence
  • tradition

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 95

end page

  • 109

volume

  • 34

issue

  • 1