The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost
Book Chapter
Li, F, Peart, J, Seaton, B et al. (2015). The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost
. 64. 10.1007/978-3-319-13078-1_26
Li, F, Peart, J, Seaton, B et al. (2015). The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost
. 64. 10.1007/978-3-319-13078-1_26
The current study investigates the perceptions of quality and service cost for six brands of automobile, three Japanese brands and three U.S. brands. The first research proposition is:RP1 : Consumers will discriminate between brands of automobiles on the basis of COO associations for "quality" and "cost of service."
