An Application of Benefit Segmentation to Country of Origin Research Article

Seaton, FB, Laskey, HA. (1999). An Application of Benefit Segmentation to Country of Origin Research . Journal of Segmentation in Marketing, 3(1), 37-53. 10.1300/j142v03n01_04

cited authors

  • Seaton, FB; Laskey, HA

authors

publication date

  • December 20, 1999

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

start page

  • 37

end page

  • 53

volume

  • 3

issue

  • 1