Strategy and Structure in Bank Advertising: An Empirical Test Article

Laskey, HA, Seaton, B, Nicholls, JAF. (1992). Strategy and Structure in Bank Advertising: An Empirical Test . International Journal of Bank Marketing, 10(3), 3-8. 10.1108/02652329210015282

cited authors

  • Laskey, HA; Seaton, B; Nicholls, JAF

abstract

  • Advertisements are not all born equal and recent research indicates that picture-based informational advertising is the most effective. © 1992, MCB UP Limited

authors

publication date

  • March 1, 1992

published in

Digital Object Identifier (DOI)

start page

  • 3

end page

  • 8

volume

  • 10

issue

  • 3