AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT Conference

KARA, A, LASKEY, HA, SEATON, FB. (1993). AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT . PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 6 330-334.

keywords

  • Business
  • Business & Economics
  • Social Sciences

International Standard Book Number (ISBN) 10

start page

  • 330

end page

  • 334

volume

  • 6