AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT
Conference
KARA, A, LASKEY, HA, SEATON, FB. (1993). AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT
. PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 6 330-334.
KARA, A, LASKEY, HA, SEATON, FB. (1993). AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT
. PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 6 330-334.