AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT Conference

KARA, A, LASKEY, HA, SEATON, FB. (1993). AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT . 6 330-334.

keywords

  • Business
  • Business & Economics
  • Social Sciences

Location

  • ISTANBUL, TURKEY

International Standard Book Number (ISBN) 10

Conference

  • 6th Bi-Annual International Conference of the Academy-of-Marketing-Science

publisher

  • ACAD MARKETING SCIENCE

start page

  • 330

end page

  • 334

volume

  • 6