PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE

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PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE Journal

publication venue for

AN APPLICATION OF MEANS-END ANALYSIS IN A CROSS-CULTURAL CONTEXT 1993

International Standard Serial Number (ISSN)

0889-3071

International Standard Book Number (ISBN) 10

0-939783-10-X