Outsourcing and its implications for market success: Negative curvilinearity, firm resources, and competition
Article
Kotabe, M, Mol, MJ, Murray, JY et al. (2012). Outsourcing and its implications for market success: Negative curvilinearity, firm resources, and competition
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 40(2), 329-346. 10.1007/s11747-011-0276-z
Kotabe, M, Mol, MJ, Murray, JY et al. (2012). Outsourcing and its implications for market success: Negative curvilinearity, firm resources, and competition
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 40(2), 329-346. 10.1007/s11747-011-0276-z