Marketing an IPO issuer in early stages of the IPO process Article

Bahadir, S Cem, DeKinder, Jade S, Kohli, Ajay K. (2015). Marketing an IPO issuer in early stages of the IPO process . JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(1), 14-31. 10.1007/s11747-014-0393-6

International Collaboration

cited authors

  • Bahadir, S Cem; DeKinder, Jade S; Kohli, Ajay K

authors

publication date

  • January 1, 2015

published in

keywords

  • Attention-based view
  • BRAND-NAME
  • Business
  • Business & Economics
  • Cue utilization
  • EMPIRICAL-ANALYSIS
  • INFORMATION
  • INITIAL PUBLIC OFFERINGS
  • IPO marketing
  • PRIOR KNOWLEDGE
  • PRODUCT-HARM CRISES
  • QUALITY
  • RETAILER REPUTATION
  • Social Sciences
  • UNDERWRITER REPUTATION
  • WALL-STREET

Digital Object Identifier (DOI)

publisher

  • SPRINGER

start page

  • 14

end page

  • 31

volume

  • 43

issue

  • 1