Marketing an IPO issuer in early stages of the IPO process
Article
Bahadir, S Cem, DeKinder, Jade S, Kohli, Ajay K. (2015). Marketing an IPO issuer in early stages of the IPO process
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(1), 14-31. 10.1007/s11747-014-0393-6
Bahadir, S Cem, DeKinder, Jade S, Kohli, Ajay K. (2015). Marketing an IPO issuer in early stages of the IPO process
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(1), 14-31. 10.1007/s11747-014-0393-6