New product introductions for low-income consumers in emerging markets
Article
Arunachalam, S, Bahadir, S Cem, Bharadwaj, Sundar G et al. (2020). New product introductions for low-income consumers in emerging markets
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 48(5), 914-940. 10.1007/s11747-019-00648-8
Arunachalam, S, Bahadir, S Cem, Bharadwaj, Sundar G et al. (2020). New product introductions for low-income consumers in emerging markets
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 48(5), 914-940. 10.1007/s11747-019-00648-8