New product introductions for low-income consumers in emerging markets Article

Arunachalam, S, Bahadir, S Cem, Bharadwaj, Sundar G et al. (2020). New product introductions for low-income consumers in emerging markets . Journal of the Academy of Marketing Science, 48(5), 914-940. 10.1007/s11747-019-00648-8

International Collaboration

cited authors

  • Arunachalam, S; Bahadir, S Cem; Bharadwaj, Sundar G; Guesalaga, Rodrigo

authors

publication date

  • September 1, 2020

published in

keywords

  • Business
  • Business & Economics
  • Consumer aspirations
  • DIFFUSION
  • Emerging markets
  • FIRMS
  • INNOVATION
  • Low-income consumers
  • Multi-method approach
  • Multilevel model
  • Natural language processing
  • New products
  • Qualitative research
  • STRATEGIES
  • Social Sciences
  • Topic modeling

Digital Object Identifier (DOI)

start page

  • 914

end page

  • 940

volume

  • 48

issue

  • 5