The effect of individual learning on competitive decision-making and firm performance Article

Malter, AJ, Dickson, PR. (2001). The effect of individual learning on competitive decision-making and firm performance . INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 18(1-2), 99-117. 10.1016/S0167-8116(01)00034-9

cited authors

  • Malter, AJ; Dickson, PR

sustainable development goals

authors

publication date

  • June 1, 2001

published in

keywords

  • Business
  • Business & Economics
  • COGNITION
  • COMPLEX ENVIRONMENT
  • KNOWLEDGE
  • MANAGERIAL
  • MARKSTRAT
  • MODELS
  • Markstrat
  • NEED
  • PEER
  • Social Sciences
  • dynamic decision-making
  • group decision-making
  • learning
  • marketing strategy

Location

  • GERMANY, MAINZ

Digital Object Identifier (DOI)

publisher

  • ELSEVIER

start page

  • 99

end page

  • 117

volume

  • 18

issue

  • 1-2