Picture-Based Persuasion Processes and the Moderating Role of Involvement Article

Miniard, Paul W, Bhatla, Sunil, Lord, Kenneth R et al. (1991). Picture-Based Persuasion Processes and the Moderating Role of Involvement . JOURNAL OF CONSUMER RESEARCH, 18(1), 92. 10.1086/209244

cited authors

  • Miniard, Paul W; Bhatla, Sunil; Lord, Kenneth R; Dickson, Peter R; Unnava, H Rao

authors

publication date

  • June 1, 1991

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • Oxford University Press (OUP)

start page

  • 92

volume

  • 18

issue

  • 1