Consumer Normal Price Estimation: Market versus Personal Standards Article

Urbany, Joel E, Dickson, Peter R. (1991). Consumer Normal Price Estimation: Market versus Personal Standards . JOURNAL OF CONSUMER RESEARCH, 18(1), 45-51. 10.1086/209239

cited authors

  • Urbany, Joel E; Dickson, Peter R

authors

publication date

  • June 1, 1991

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • Oxford University Press (OUP)

start page

  • 45

end page

  • 51

volume

  • 18

issue

  • 1