Consumer Normal Price Estimation: Market versus Personal Standards
Article
Urbany, Joel E, Dickson, Peter R. (1991). Consumer Normal Price Estimation: Market versus Personal Standards
. JOURNAL OF CONSUMER RESEARCH, 18(1), 45-51. 10.1086/209239
Urbany, Joel E, Dickson, Peter R. (1991). Consumer Normal Price Estimation: Market versus Personal Standards
. JOURNAL OF CONSUMER RESEARCH, 18(1), 45-51. 10.1086/209239