The four faces of the Hispanic consumer: An acculturation-based segmentation Article

Alvarez, Cecilia MO, Dickson, Peter R, Hunter, Gary K. (2014). The four faces of the Hispanic consumer: An acculturation-based segmentation . JOURNAL OF BUSINESS RESEARCH, 67(2), 108-115. 10.1016/j.jbusres.2012.11.010

cited authors

  • Alvarez, Cecilia MO; Dickson, Peter R; Hunter, Gary K

authors

publication date

  • February 1, 2014

published in

keywords

  • Acculturation
  • Business
  • Business & Economics
  • Cultural identification
  • ETHNIC IDENTIFICATION
  • FAMILISM
  • Hispanic
  • IDENTITY
  • IMPACT
  • Language
  • SCALE
  • Segmentation
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

start page

  • 108

end page

  • 115

volume

  • 67

issue

  • 2