The four faces of the Hispanic consumer: An acculturation-based segmentation
Article
Alvarez, Cecilia MO, Dickson, Peter R, Hunter, Gary K. (2014). The four faces of the Hispanic consumer: An acculturation-based segmentation
. JOURNAL OF BUSINESS RESEARCH, 67(2), 108-115. 10.1016/j.jbusres.2012.11.010
Alvarez, Cecilia MO, Dickson, Peter R, Hunter, Gary K. (2014). The four faces of the Hispanic consumer: An acculturation-based segmentation
. JOURNAL OF BUSINESS RESEARCH, 67(2), 108-115. 10.1016/j.jbusres.2012.11.010