Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial
Article
Chen, Yi Ju, Greenberg, Barnett, Dickson, Peter et al. (2012). Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial
. 22(3), 241-250. 10.2753/mer1052-8008220304
Chen, Yi Ju, Greenberg, Barnett, Dickson, Peter et al. (2012). Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial
. 22(3), 241-250. 10.2753/mer1052-8008220304