Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial Article

Chen, Yi Ju, Greenberg, Barnett, Dickson, Peter et al. (2012). Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial . 22(3), 241-250. 10.2753/mer1052-8008220304

cited authors

  • Chen, Yi Ju; Greenberg, Barnett; Dickson, Peter; Goodrich, Jonathan

authors

publication date

  • October 1, 2012

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • Taylor & Francis

start page

  • 241

end page

  • 250

volume

  • 22

issue

  • 3