It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value Article

Borah, Abhishek, Bahadir, S Cem, Colicev, Anatoli et al. (2022). It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value . INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 39(1), 227-246. 10.1016/j.ijresmar.2021.09.009

Open Access International Collaboration

cited authors

  • Borah, Abhishek; Bahadir, S Cem; Colicev, Anatoli; Tellis, Gerard J

authors

publication date

  • March 1, 2022

published in

keywords

  • Business
  • Business & Economics
  • CUSTOMER SATISFACTION
  • Competitors
  • Firm value
  • INNOVATIVENESS
  • Investor attention
  • METAANALYSIS
  • Marketing levers
  • Marketing-finance
  • PRODUCT
  • PSYCHOLOGY
  • RETURNS
  • SEARCH
  • SHAREHOLDER VALUE
  • SOCIAL MEDIA
  • Social Sciences
  • WORD-OF-MOUTH

Digital Object Identifier (DOI)

publisher

  • ELSEVIER

start page

  • 227

end page

  • 246

volume

  • 39

issue

  • 1